What is this even supposed to mean? Did some product strategist decide that 3D was a word that has no actual meaning, like ultra and organic and fresh? That it’s a feel-good term that you can put on anything, like TVs and sunglasses and toothpaste? No, Mr. Marketing Man. I am not buying this. I’m buying an arctic fresh toaster instead.
Conscious Capitalism! Liberating The Heroic Spirit Of Business!
This is a book that’s sold at Whole Foods, a local grocery store with a thin veneer of green, organic lifestyle and ridiculous prices. To understand why people fall for this stuff is to understand the American marketing machine.
This product would never sell outside the U.S., because taste matters more to people than some silly tradition. I also like the patriotic Uncle Sam flavor of cereal next to it, that’s a great name for your product.