You keep using that word…

Are these strawberries fresh, or are they frozen? Or were they fresh when they were frozen? Hint: “frozen” is not an attribute with positive connotations when applied to food, so maybe just don’t put that there, and buy fresh strawberries instead of… whatever it is you are doing now.

What is this even supposed to mean? Did some product strategist decide that 3D was a word that has no actual meaning, like ultra and organic and fresh? That it’s a feel-good term that you can put on anything, like TVs and sunglasses and toothpaste? No, Mr. Marketing Man. I am not buying this. I’m buying an arctic fresh toaster instead.

Conscious Capitalism! Liberating The Heroic Spirit Of Business!

This is a book that’s sold at Whole Foods, a local grocery store with a thin veneer of green, organic lifestyle and ridiculous prices. To understand why people fall for this stuff is to understand the American marketing machine.